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Volto Urbano
3 min
12 May
Vitamin C Serums - What Makes A Great One
Maskne Solutions
Face Cream | $60.00
Urban Defense Gel | $80.00
Antioxidant Balancing Mist | $45.00
Moisturizing Blue Oil | $60.00

Scientists have for decades demonstrated vitamin C's benefits for our skin. They have also demonstrated how difficult it is to harness those benefits into a great serum because some vitamin C molecules are both light sensitive and unstable. Before we overcome those challenges, let's examine the pluses that make a great vitamin C serum worth the effort:

  • Eliminates skin damaging free radicals and promotes collagen production;
  • Brightens complexion and evens skin tone by reducing redness, hyperpigmentation and dark spots;
  • Helps to reduce inflammation and scarring; and
  • Magnesium ascorbyl phosphate, a stabilized time-release form of vitamin C, hydrates the skin for better moisture retention.

How We Build A Great Vitamin C Serum

At VU, we embraced this challenge by making our Ultimate C&E Serum:

  • Stable and packaged in a bottle that prevents light damage.
    • We use only stabilized, time-released forms of vitamin C:
      • Magnesium ascorbyl phosphate;
      • Ascorbyl methylsilanol pectinate; and
      • Tetrahexyldecyl ascorbate.
    • Both strong enough and gentle enough.
      • Our formula delivers the effect of a 14% vitamin C concentration, well inside recommended range of 10% to 20% for effectiveness and safety.
      • Our time-release ingredients slowly convert the vitamin C to its acid state which eliminates or significantly reduces any skin irritation.
      • We use a powerful, soothing, licorice-derived molecule called dipotassium glycerrhizate to calm skin on contact.
    • Bio-available so that skin will absorb and maximize use of the active ingredients.
      • We use a bioflavonoid as the connector to help the vitamin C molecule penetrate skin cells.
    • More than just a vitamin C serum by adding other active ingredients to amplify its overall benefits.
      • Antioxidant-rich vitamin E is a natural addition because when combined with vitamin C, vitamin E eliminates fifty times more free radicals than by itself.
        • We add three different forms of vitamin E to fight free radicals and improve moisture retention.
      • Rosehip seed oil helps with both moisture barrier repair and brightening.

    We believe after trying our Ultimate C&E Serum that you'll see why taking the time to choose wisely pays off in a better skin care experience.

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